US market statistics for cookbooks and cooking magazines

July 4th, 2009
  • What is the total US dollar sales and unit volume for cookbooks and cooking magazines? That is, in the US, how many cookbooks were bought by consumers last year? How many cooking magazines were sold? What was the total # of dollars for each?


  • Try as I might, I could not locate the information you seek for the year 2001. However, you may consider becoming a member of BookWeb, which offers numerous statistics and marketing information to its members. Here is a link to one of their open stats pages - look at the cooking/crafts info: http://www.bookweb.org/research/stats/387.html Should you need statistics for other years, I did find some of them, so please answer clarification if any other years of statistics would be appropriate.


  • Does not need to be data from 2001. I am looking for basic trend data, so if you had multiple years in the late 90's or early 00's that would be fine also. matt


  • Unfortunately, the answer to your question depends on whom you ask. ***Cookbook publishers Callawind Publishers Inc. claims (http://www.callawind.com/custom_info.html) 60 million cookbooks sold in the U.S. last year. ***Quoting the American Booksellers Association, The National Restaurant Association (http://www.restaurant.org/rusa/magArticle.cfm?ArticleID=631) says cookbook sales in the U.S. rose from 27.5 million in 1991 to 41.8 million in 1995. Cookbooks are a $400 million a year industry, according to the NRA article. ***Another publisher, West 175 Media Group Inc. (http://www.cookbookfair.com/press/onebillion.htm), quotes a far larger estimate: "The U.S. is by far the leading market for cookbooks. During the year 2000, nearly 530 million cookbooks and wine books were sold, approximately 8% more than in 1999, with a 9% annual growth rate since 1996. Over half of the books sold are hard covers. These statistics were compiled by 1PSOS-NPD Book Trends of Rosemount, Illinois and reported by "Publishers Weekly" on July 23,2001." ***The American Booksellers Association counted 102 million adult "cooking/crafts" books sold in 1998, down from 109 million in 1997 but up from 83.5 million in 1991. See (http://www.bookweb.org/research/stats/387.html). ***The Census Bureau (http://www.census.gov/prod/2002pubs/01statab/arts.pdf) says Americans spent $27.8 billion on books and maps in 1998. I don't know how much of that was for adult books, but the ABA calculation that 10 percent of adult books sold are cookbooks or craft books make the NRA's estimate of cookbook revenue at $400 million seem somewhat conservative. I would contact the ABA (contact info: http://www.bookweb.org/aba/106.html) or the American Association of Publishers (http://www.publishers.org/) for more information on cookbook sales statistics. Magazines: ***Statistics for U.S. magazine subscription revenue from the Magazine Publishers' Associatio are at (http://www.magazine.org/resources/fact_sheets/cs6_9_02.html). ***The Audit Bureau of Circulation (www.accessabc.com) lists circulation figures for only five "epicurean" magazines: Bon Appetit (1.268 million) Food & Wine (978,277) Gourmet (947,399) Saveur (385,579) Fine Cooking (216,132) See (http://abcas1.accessabc.com/ecirc/) for ABC reports. ***Reader's Digest Association claims 4.6 million subscribers to its Taste of Home magazine. See (http://www.rd.com/corporate/reiman2.html). ***Wilkofsky Gruen & Associates sells data on the magazine industry. See (www.wilkofskygruen.com). I would contact the MPA for more-specific information. For contact info see (http://www.magazine.org/aboutMPA/location.html). I hope this information has been of some help. Search strategy: million cookbooks sold <://www.google.com/search?sourceid=navclient&q=million+cookbooks+sold> publishing industry statistics <://www.google.com/search?q=publishing+industry+statistics&hl=en&lr=&ie=ISO-8859-1> food magazines million <://www.google.com/search?hl=en&lr=&ie=ISO-8859-1&q=food+magazines+million> magazine publishing statistics food <://www.google.com/search?sourceid=navclient&q=magazine+publishing+statistics+food>







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